Social Commerce Platform ReadyCart Is Sold To Grapevine

Tuesday, October 17, 2017

Very Ventures, the investment and product scaling division of Very, LLC, announced Tuesday that it has successfully completed an exit of its investment in ReadyCart, LLC. The company was acquired by Grapevine, the world’s leading end-to-end influencer marketing platform with more than 135,000 influencers in the network. 

Since it was launched in 2014, ReadyCart has been the market leader in bundling products mentioned on YouTube videos, allowing viewers to purchase products in a single click. Created by Very, ReadyCart delivers e-commerce insights and generates incremental revenue to social media influencers and the media networks that manage them. 

"The amount of product-driven content was skyrocketing across different platforms like YouTube, Instagram, Facebook and blogs," said Jesse Morris, a co-founder of ReadyCart and a partner with Very. "As we searched for ways to monetize content, we were baffled by influencers’ inability to get compensated for inspiring their followers to make purchases beyond the traditional methods of advertising and affiliate marketing. We knew we could bring a product to market and solve for that gap." 

Very Ventures provided a combination of capital investment, product development and operational expertise, moving ReadyCart from an early experiment to a platform that could generate value by connecting more than 135,000 YouTube creators in the Grapevine network to large e-commerce brands and retailers. 

“Very Ventures helps management teams scale companies by generating cash flow and enterprise value,” said Jonathan Bragdon, a partner with Very and the head of Very Ventures. "ReadyCart is the first portfolio company that we have backed from inception to exit, and it represents the kind of innovation and strategic market disruption that we will continue to seek out.”



Miller & Martin Attorney Doug Johnson Elected President Of U.S. Section Of FICPI

Miller & Martin announced Douglas Johnson, Of Counsel in the firm’s Intellectual Property group, was elected president of the U.S. Section of the Fedération Internationalé des Conseils en Propriété Industrielle. His term will run through June 2020. Mr. Johnson is assuming the duties from President Andrew D. Meikle of Birch, Stewart, Kolasch & Birch, LLP, whose term ends ... (click for more)

Advance Financial Adds Tenth Store In Chattanooga Area

Advance Financial continues its expansion with the opening of their 90th store in Kimball. Advance Financial’s mission is to expand its market presence to 100 storefronts in Tennessee with a digital footprint spanning 20 states by the end of 2018.  The new location for Advance Financial, at 725 Main St., is now open for business and will remain open 24/7 thereafter. Advance ... (click for more)

Voters May Decide In November On Whether To Eliminate City Court; Paving Fund Also Considered

Chattanooga voters in November may get to vote on whether City Court should be abolished. City Council members indicated during budget talks on Tuesday that may be an upcoming referendum question. Councilman Jerry Mitchell said he, for one, "would vote to eliminate it." However, he said the court would apparently run through 2021 when the eight-year terms of Judges Sherry ... (click for more)

Shelbyville Cabinet Maker Wins $2 Million In Lottery

Twice was nice for a lucky Shelbyville man, who won big the second time he played Powerball. Matthew Reed, a cabinet maker, won $2 million on Saturday.  “It’s just the second time I’ve played, and I only bought two tickets,” said Mr. Reed, who came to the Tennessee Lottery’s Nashville headquarters office with his grandparents Monday to collect the prize. And because he added ... (click for more)

Remembering Claude Ramsey

Chattanooga and Hamilton County has lost one of the best men that has ever held any office anywhere at anytime. Claude Ramsey a simple man who believed anything could be accomplished if you worked hard and treated people good. I remember meeting Claude at age 20 after moving to the big city after growing up in rural Rhea County. I was working at Turner Funeral Home and Claude ... (click for more)

Roy Exum: Participation Trophies

You may remember several years back when James Harrison, a linebacker for the Steelers at the time, came home to discover his two sons, who were then ages 8 and 6, had received “participation trophies” on a sports team. Harrison, who earned his way into the NFL (he was not drafted out of Kent State yet played in five Pro Bowls), promptly loaded his sons and the bogus trophies in ... (click for more)